Evaluation of Product Competitiveness: A Case Study Analysis

Evaluation of Product Competitiveness: A Case Study Analysis

Blog Article

Background and Purpose: The existing ORG DARK CHOCO W HAZELNUT SPREAD frameworks provide a superficial approach to the evaluation of product competitiveness which reveals the linkage between the level of product competitiveness and quantitative as well as qualitative factors that have the most significant impact thereon.Given this fact, the purpose of this paper is to elaborate a model for Adaptive Cutlery evaluating the competitiveness of sunflower packaged oil, considering both quantitative and qualitative factors that may alter it.Further, this model is being implemented to examine the most demanded Ukrainian sunflower oil brands in order to reveal possibilities for enhancing competitiveness.